ADRIA ARTE, the glory, the triumph of creativity, of originality over routine, but especially over hyperactive times!
Do you agree that society is intoxicated by technology and is hyperactive?
Let me tell you how we save ourselves from this toxicity and hyperactivity!
Through creativity…
But what is creativity and why would it be an important skill in business, management, leadership, located in the top 3 leadership skills?
Creativity for me would be the ability to recognize and generate ideas, solutions, possibilities, an ability crucial in communicating with others. It will help you problem solve but most importantly, it will help you feel better about yourself!
Creativity as a thought that fuels innovation, should be an essential and relevant part of the professional skills of those in fields such as marketing, management, business, leadership, and should not be something experienced only in the weekend or free time and otherwise only by those working in the creative industries.
Creative hobbies will help you train your mind and perspective, and will help you push your limits.
Let’s see why creativity is important in both life and business & management.
Creativity leads to innovative thinking, inspires effective problem solving, helps create new strategies and fresh ideas, improves the process of identifying new solutions, whether we are talking about developing new strategies or an innovative way to advance in your career or simply about addressing the daily challenges of each new and innovative business.
Authentic managers and leaders in different fields do not only prove to be very creative themselves but also look for a team that masters the use of creativity, to come up with new, innovative variants in which different situations can be solved.
94% of managers say that it is important to consider creativity when hiring, this skill being ranked 3rd in the list of skills needed in 2020 – World Economic Forum, 2020 (
But how to stay creative in a hyperactive world?
I also asked myself this question, and as head coach, trainer and business advisor, founder of a consulting and management company with over 100 training sessions per year and over 30,000 members, I never found the time and relaxation I needed.
Coming from a predominantly American culture and education, I am taught to do things thoroughly, with dedication, involvement and passion, to be organized, because in this culture in which I grew up and developed this is the imprint of who is professional and who is not, one who does not fight for evolution, for self-overcoming, won’t make it far in life.
So, in this article I will share my wisdom with you, why it is important to stay creative in a hyperactive world, how I manage to do it and I will offer you 4 steps on how to do it too!
But how to access it when there are so many things on the To Do List?
How can I access my creativity in a hectic and super-connected world, in a world where data bombards us daily through social media or news, consuming all of our resources?
How do we stand such challenges in this new world of constant cultural and technological change?
How do we find solutions to this overload of information, which is increasingly becoming a major source of stress, a source of distraction, to be permanently interrupted and out of control, all this leading to a decrease in our ability to apply our creativity  in any area of life.
In my role as a business counselor and educator, head coach / trainer, and creator of educational programs, I find many people looking for appropriate answers to questions about life or career because they realize that what they learned in school is already outdated and completely unadapted to the current times.
In the industrial era, change was slower.
What you learned at school was valid for a longer period of time, but in the informational era, what you know quickly comes out of the news.
What truly matters, nowadays is adaptability. As the world changes, you need to change with it, and for this you really need creativity. ( More on this topic can be found in Robert Kiyosaki’s books on financial education).
The answers you are looking for and the winning strategy must come from your creativity and the only source you can trust is your ability to learn faster, to be flexible, adaptable and to be more creative than your competition.
Take what is useful and use it, delete what is useless and add your personal note, your unique style!
We all have to deal with this huge weight of information, which can stifle creativity, through the pressure of this information overload, and even change our behavior and habits.
I believe that every entrepreneur or manager must find his own strategy for practicing creativity, and also his own method of accessing it, no matter what creative activity he chooses to experience: creative writing, dance, music, maybe an instrument, a foreign language, photography, art and craft activities, cooking, painting, drawing, or others.
Here are 4 steps through which I access my creativity.
Step 1, dream
Starting a career in an American culture, we were immediately taught the importance of intention, purpose and last but not least, dreams.
Creativity needs imagination and free thinking and dreams help you on this path. Besides, dreaming fills you with a feeling of joy and happiness.
If you could do anything, if you could be anywhere, what would you do, where would you be? And the list of questions can go on!
Step 2, peace and relaxation
I have a daily moment of peace and relaxation – creativity speaks calmly and needs concentration.
In a career and a fast-living business environment, such moments of peace, dreaming, relaxation, even have a negative connotation! It has always been proven that action determines success, that is, what you actually do has real value, not theories, hopes, ideas or attempts! In fact, the active ones know that the distance between you and your dream is equal to your actions!
It is important to schedule time to think every day, away from noise and distraction, so you can experience sounds, smells, colours and more.
If you focus on too many things, creativity will not be accesible.
We forget about multi-tasking, and move on to single-tasking, at least from time to time. Creativity requires patience, it cannot be forced.
New ideas do not have an arrival time, they cannot be scheduled in the agenda.
I discovered the transition to slowliving as a real luxury and a rare experience for me.
Step 3, be involved and act
Creativity needs action and involvement.
In other words, when you have a good idea, act!
Act freely and accept that you can’t do everything perfectly, and you don’t have to. The moment of joy is more important than perfection!
Find time for creative activities that you enjoy, and allow them to spark your creativity.
This creativity will spread in your activity and will attract a creative energy in everything you do.
Step 4,  feel good, play, enjoy!
Creativity comes from what you enjoy and love.
You can’t play or enjoy things when you’re in a hurry.
Find time to explore new ideas and have in-depth conversations with creative people about the things you enjoy.
If you don’t like the environment in which you work, try to find someone on the same wavelength and enjoy moments of fun or creativity together.
If you can’t change what you do, you can change the way you do it!
In the end, from creativity to creation is a long and bumpy road, full of obstacles and challenges to overcome. It is also a very good exercise for personal development.
If the concept of creativity refers to the production of new and original ideas, the concept of creation refers to the materialization of creativity.
Now I have the pleasure to present to you the triumph of creativity, of originality over routine, but especially over hyperactive times!
I managed to turn my ideas into artistic objects, respectively the scarves of the Adria Arte brand, Collection 1.0 and Mer-a-Porter Collection.

I am now working on the next collection, and I managed to create modern, current, authentic educational programs, online courses in business and personal branding, incorporated in Adria’s Academy, but also in the illustration made for the book “Bucharest City Tour” written by Sonia, a 12-year-old girl, who in her free time also exercises her creativity through creative writing.

To encourage creativity in your life, I invite you to keep being inspired following Adria Arte on social media, subscribing  to our newsletter to stay updated with all news about collection launches, promotions, creative business ideas, blog articles or more.
Till then,
 Remember to… art your life.

Drawings on the golden sand of Knossos Beach, Crete island

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